Fulifeng Culinary

The Challenge

The Challenge

Struggling with a lack of quality content to portray their culinary excellence and mission of informing others about Chinese traditions and cultural foods, Fulifeng Culinary approached us with the goal of "returning to their roots."

the outcome

Our team repositioned Fulifeng Culinary as a culture-oriented culinary manufacturer and key industry player post-COVID.

WHAT HACKRAH MEDIA DID:

our fulifeng content

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our fulifeng content —

  • two-part video campaign capturing hand-made creation of staple delicacies in Chinese culture, moon cakes (Mid Autumn Festival) and zongzi (Dragon Boat Festival)

  • rebrand campaign highlighting supportive and collaborative working culture

  • spotlighted legacy of the historic brand and its enduring impact in the community