CHUNG BOR GROUP
The Challenge
The Challenge
Packaging manufacturer Chung Bor Group underwent a full transformation post-COVID. They approached us with the hope of highlighting their ESG efforts, newly-integrated tech software, company culture, and luxury packaging sector. They needed everything from a rebranding strategy to a library of marketing assets.
the outcome
Our team revamped Chung Bor Group to reflect their sustainable and tech-driven processes, as well as their people-first culture.
WHAT HACKRAH MEDIA DID:
our chung bor group content
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our chung bor group content —
a library of marketing assets across Chinese social media platforms Douyin, Xiaohongshu (Little Red Book), WeChat and more
custom social media marketing strategy for China-based platforms and consultancy on Western platforms
Chung Bor Masterpiece eight-part video campaign highlighting new showroom, facilities, and collaborative team culture
