Addition
beauty
The Challenge
The Challenge
Addition Beauty struggled to educate on mainstream cosmetics and the unregulated challenges of toxic exposures from endocrine disrupting chemicals that disrupt your natural hormone function.
the outcome
Our team boosted Addition Beauty’s brand awareness as a small woman-owned beauty startup, fostering a community of advocates who believe in their mission and products.
WHAT HACKRAH MEDIA DID:
Launched #AdditionAwareness campaign to raise awareness on poor cosmetics regulation and toxic ingredients in everyday beauty products
Organized Prego Expo event marketing plan and creatives
Buy-One-Gift-One Valentine’s Day impact campaign in partnership with non-profit Give n’ Glow to spread love to those in need in homeless shelters
